- Real Estate Closing Gifts
Real Estate Closing Gifts
Referrals are the lifeblood of the Real Estate industry. As a Real Estate professional, after you’ve bent over backwards, spent late nights at the office, driven your client to what seems like 100 different houses, and orchestrated the perfect closing, you want (and deserve) to be remembered for your superior work and effort. Closing gifts are a great way to do this; however, not just any gift will keep you in the forefront of your customers’ minds. Consumables, gift cards, and other ‘one and done’ gifts will be used quickly and soon forgotten. When choosing a closing gift for your client, keep these three things in mind:
1. Give something personal & for their new home
Take time to think about your client’s needs and desires instead of just grabbing a gift card at the local kiosk in the grocery store. The forethought and effort put into finding a personalized item for their new home will be appreciated, remembered, and shared with others.
2. Give something quality & heirloom
There are a myriad of options when choosing a closing gift for your client but few communicate the high quality of your effort throughout the home purchasing process. Instead of buying something of lesser quality made on a massive production line in an overseas factory, consider a gift that is handcrafted with great quality, individual detail, and can be an heirloom piece to keep for years to come.
3. Give a gift that includes your logo & contact information
Start giving closing gifts that will direct your client and all their friends back to you. Giving a plastic clock with your logo plastered on the front is not what we are suggesting. Choosing a custom engraved gift, such as a hardwood cutting board, this allows you to include your client’s family name on the front while displaying your company logo and contact information on the back. An item like this appropriately displays your branding while being a thoughtful gift your client will proudly display. As a bonus, when your logo and contact information is displayed on a closing gift, you can deduct a portion of the cost of the item on your taxes for advertising. Be sure to consult your tax professional for further advice.
If you are interested in setting up a closing gift account with MRC Wood Products, please fill out this short form. We would love to work with you and help grow your business with our unique products.
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